FITUP is the brand new label by Louvre Hotels Group that meets the clients’needs of health and wellbeing. The guests who choose a FITUP room can have a direct access to fitness with a basic kit with all they need to exercise and the possibility to choose between a range of fitness classes to take place in their room.

The FITUP logo has been conceived to express the dynamism of the brand and its colors infuse an image of energy and vitality.

Alongside the logo a series of pictos have been designed to show the range of disciplines available as gym classes on the room device.

FITUP is the brand new label by Louvre Hotels Group that meets the clients’needs of health and wellbeing. The guests who choose a FITUP room can have a direct access to fitness with a basic kit with all they need to exercise and the possibility to choose between a range of fitness classes to take place in their room.

The FITUP logo has been conceived to express the dynamism of the brand and its colors infuse an image of energy and vitality.

Alongside the logo a series of pictos have been designed to show the range of disciplines available as gym classes on the room device.